You. For a three-letter word, it’s pretty powerful.
In fact, it’s probably the single most powerful word at your disposal when writing copy.
On your website, in your marketing materials and in your emails, you’re usually trying to persuade the reader to do something. Whether that’s to buy, click, sign-up or reply, using the word ‘you’ is a great first step. Continue reading →
Too many of us hide behind flowery language and complicated vocabulary when we start writing. There’s a warped logic that suggests the fewer people who understand a piece of writing, the better it must be.
But it’s an unusual marketplace in which a business will attract new customers by talking down to them and making it as hard as possible to uncover the true meaning behind a message. Continue reading →