Your corporate blog can be a valuable tool in bringing in more sales for your business, as long as you’re committed to working on it over a sustained period and you know what you want it to achieve.
Success might mean bringing in lots of traffic, bringing in very targeted traffic that generates leads, improving your search engine ranking or establishing yourself as a thought leader in your industry.
I do my best to keep this blog updated regularly, although it often takes a backseat to working on client blogs and Voz Media’s football blog Off The Post.
Based on my experience of working on this and other business blogs, here are some pointers I’ve found help a blog to meet its aims and become successful. Continue reading →
2012 turned out to be a great year for Voz Media… unless you happen to be an avid reader of our blog.
The old proverb ‘The shoemaker’s children go barefoot’ proved to be very apt last year. As we got increasingly busy with client work it was our own blog and social media output that ended up playing the part of the cobbler’s shoeless offspring.
At the start of 2013, we’re making a fresh commitment to provide regular content on this blog and via our social media accounts. We’ve seen the fruits of our labour increasing sales for our clients, so it’s about time we started to practice what we’re preaching once again. That means more blogging from now on.
If you’ve found yourself in the same boat of not having enough time to keep your blog regularly updated, get in touch for a chat about how we can help.
If everyone else has been informed as many times as I have about the sad demise of the ‘build it and they will come’ philosophy in the online world, it is safe to say it is becoming a bit clichéd. To be honest, I’m not entirely convinced the age of build and they will come ever really existed, but as long as we’re agreed that it doesn’t exist at the moment then everyone is happy.
But with people being told that having your online presence is not enough, you ought to be doing x, y and z to promote it, my concern is that the building process is a bit shoddy. Continue reading →