You’re more exciting than you think you are

Your business really isn’t that dull.

When you sit down to write about your business, there is always a temptation to reel off a few historical but mundane facts about your business. It is probably your primary school English teacher’s fault. She succeeded in drumming a linear narrative of beginning-middle-end into your head.

Unfortunately, online reading habits mean that if you haven’t grabbed your potential customer in those first couple of sentences you have probably lost them for good. You need your opening salvo to leave your reader in no doubt as to why they want your product or service.

The uninitiated will often ask a copywriter: ‘Why should I get you to write about what my business? Nobody knows more about my business than me.’

That’s true, but it’s not just about knowledge. It is just as important to pick out the key facts and present them in a way that hooks your target audience.

For instance, imagine Steve Jobs decides to overhaul the Apple website. He is really watching the pennies, or cents, so he decides he will undertake the copywriting himself and starts writing about his business:

“Founded in 1976, Apple is a computer hardware manufacturer based in California.

“We specialise in supplying well-designed desktop and portable devices to a global audience.”

A silly example, but hopefully it illustrates my point. It is factually correct and details exactly what the company does. But you and I know that it is only half the story and is a massive undersell of some of Apple’s key values and selling points.

You need to think about the first impression you want to leave on visitors to your website. What are the most interesting or exciting things about your company? And – here’s the important bit – that means interesting or exciting to your potential customers, not to you or your employees.

If you would like more input from Voz on your website content, we are currently offering free copywriting to one lucky business website.

How we’re curing the blight of Northern Ireland web designers

As far as we’ve been able to tell so far, the sheer quantity of web designers in Northern Ireland is a bit of a running joke in some circles. While that means that designers are constantly battling to stand out from the crowd, there is one concern that joins most of them together: text.

In our former life in England, and certainly in our experience in Northern Ireland so far, the vast majority of designers Voz has come across find the written content to be the bane of their lives.

We know web designers who:

  • are constantly itching to move on to the next project but are held up waiting for text from clients
  • have attempted to bodge together text themselves free of charge because clients either didn’t realise they would need to provide text or have dragged their heels for so long
  • want to offer an all-in-one service but don’t feel their writing skills are up to scratch.

That is where Voz comes in. At a very reasonable rate, we provide quality written content for your clients. We can fit in with whatever works best for your business, including a ‘white label’ service where everything appears to be produced in-house by your company.

It not only makes life easier for web designers, who would rather be focusing on the aesthetics of their projects, but also adds another string to the bow of web development companies.

Find out more about our copywriting here.