The increasing importance of Google AdWords and other forms of pay-per-click advertising has turned many businesses into small advertising agencies.
Maybe even your own business has had to adapt to this, learning the technology and systems used to set-up and manage campaigns. And learning how to budget a campaign to secure the placement you want. Continue reading →
Are you selling online? Here are 5 reasons why your e-commerce product descriptions merit some attention.
1. Keep Google happy
The internet powers that be are not big fans of duplicated content. In fact, they hate it. If you’re copying and pasting product descriptions from your suppliers – and their other customers are doing the same – Google is likely to think you’re a content-thieving spammer. Continue reading →