How to write PPC ads

The increasing importance of Google AdWords and other forms of pay-per-click advertising has turned many businesses into small advertising agencies.

Maybe even your own business has had to adapt to this, learning the technology and systems used to set-up and manage campaigns. And learning how to budget a campaign to secure the placement you want. Continue reading

How to write blog posts Google will love

Are you slogging away on your business blog but not getting the increase in traffic you were hoping for? Here are a few pointers to help you write content that will improve your Google ranking.

Write blog posts that real people love

That’s the first step. It’s far easier to improve your Google ranking if readers love your blog posts. Continue reading

5 reasons to invest in a copywriter for your product descriptions

Are you selling online? Here are 5 reasons why your e-commerce product descriptions merit some attention.

1. Keep Google happy

The internet powers that be are not big fans of duplicated content. In fact, they hate it. If you’re copying and pasting product descriptions from your suppliers – and their other customers are doing the same – Google is likely to think you’re a content-thieving spammer. Continue reading

Top Google award for Laposa

A Belfast web development firm is celebrating after one of its websites received a top award from Google.

Laposa Ltd, based in Howard Street, created the JING Tea website, which recently won Google’s Best of British Web competition.

The website is designed and managed on the Onxshop content management and eCommerce system, which was created in-house by Laposa. Continue reading