A few photos from Bizcamp Newry

If you’ve not been to a Bizcamp event yet, you should. I’ve seen them called as unconferences, user generated conferences and a variety of other buzzword-sounding descriptions.

What it really boils down to is a relaxed business conference which is free to attend and offers great networking opportunities, the chance to listen to some interesting presentations and, if you’re feeling brave, give a talk yourself.

Voz went to the Bizcamp Newry event yesterday and we found it really useful.

Bizcamp is reliant on the hard work of Nichola Bates, from Grow Sales Online, and Chris McCabe, from Just NI, who give their time up to organise the events.

They are currently looking for input on where to take Bizcamp next (geographically and spiritually), and particularly on getting manufacturing and other secondary economy businesses involved in the events.

If you’ve got some ideas, drop them a line.

NI’s Lowe Refrigeration brings chill to Dubai

Lisburn firm Lowe Refrigeration is heading to Dubai later this month as the official refrigeration supplier to one of the world’s largest food and hospitality exhibitions.

Gulfood 2011, which is being held between February 27 and March 2, will see 3,500 exhibitors descend on the Gulf emirate to display their food and beverage products. And the event’s organisers have chosen Lowe to ensure that the showcased produce looks and tastes its best throughout the exhibition. Continue reading

Five reasons your small or medium business needs PR

1. People are interested in what you are doing
They might not realise – and you might not even realise it – but you do have a story to tell and people will want to hear it. Your PR company will be able to tell you what that story is, how to tell it and tailor it to the people who will convey it on your behalf.

2. You’re probably already spending the money
You might be advertising in the local paper, printing off leaflets or flyers or organising mailshots. Consider diverting some of that budget towards PR. Good PR is organic, more believable and more noticeable than advertising, particularly when you are working with a smaller budget.

3. PR will enhance your reputation
There is an enormous psychological difference for the consumer between having advertising foisted upon you and choosing to read or watch about a newsworthy enterprise. Being seen to have news value builds your status as a reputable business. Continue reading