NI app helping sports teams up their game

A Portadown entrepreneur is set to take the internet by storm in 2012 with a new iPad app that helps sports teams to improve their performance.

Sports analyst Danny Turley, aged 25, has developed the Performa Sports app, which allows coaches and performance analysts to monitor how a team is faring during a match and respond accordingly.

Danny said: “Small margins make all the difference in sport. Whatever level they are playing at, teams are constantly looking at ways to capitalise on those margins.

“With Performa Sports, teams can generate data that makes it easy to spot the areas of the game that can help them to win the match while it is still in progress.”

Danny began developing Performa Sports during his work as a performance analyst with the Armagh County GAA team. He was keen to create a tool that would allow him to pass statistical observations to coaches in real-time so they could make an impact on the match. Continue reading

Performa Sports app gives football teams the edge

Football clubs at all levels of the game can now get their own handheld Andre Villas Boas thanks to the Performa Sports iPad app.

The Chelsea manager famously cut his teeth preparing Jose Mourinho’s legendary information dossiers. Now coaches further down the football pyramid can access their own in-depth analysis.

Performa Sports is a performance analysis tool that allows coaching staff to build up information on their players and opponents during matches. The app brings high-tech analytical tools to Apple’s tablet device. Continue reading

Voz work: Performa Sports website

Performance analysis firm Performa Sports asked us to overhaul their website content ahead of the launch of their real-time sports analysis app.

As managing director Danny Turley observed, the existing content explained how the app worked but didn’t make it clear why anybody would want to buy it. That was unfortunate, because it is a great app that will help athletes at all levels of their sport to spot weaknesses in their game and improve their performances.

We wrote new content for the site, placing a greater focus on why sports teams at all levels will benefit from adding Performa Sports to their set-up.

So, visit Performa Sports to see the new content and, if you are involved with a sports team, try it out.