How Daniel Day-Lewis can improve your brochure copywriting

The biggest single failing in 90 per cent of business brochures we see is their self-congratulatory nature.

When people sit down to write their brochure copy, it’s almost as if they’ve imagined a visit from Michael Aspel and he’s announced: “[Insert business name], this is your life.”

They immediately lose sight of the purpose and target audience of their brochure and instead set about bragging. Continue reading