Your corporate blog can be a valuable tool in bringing in more sales for your business, as long as you’re committed to working on it over a sustained period and you know what you want it to achieve.
Success might mean bringing in lots of traffic, bringing in very targeted traffic that generates leads, improving your search engine ranking or establishing yourself as a thought leader in your industry.
I do my best to keep this blog updated regularly, although it often takes a backseat to working on client blogs and Voz Media’s football blog Off The Post.
Based on my experience of working on this and other business blogs, here are some pointers I’ve found help a blog to meet its aims and become successful. Continue reading