This video was recorded at last month’s Bizcamp at the Ulster Museum, Belfast. Gareth Dunlop, of digital marketing company iON, gave an interesting talk on corporate websites.
If you are a web designer or you are currently overseeing the re-design of your corporate website, it is probably worth watching the entire talk. From Voz’s point-of-view, we are particularly interested in the section from 4mins to 7mins.
Gareth underlines the importance of copywriting and written content in the creation of corporate websites (that is what your clients are interested in, after all). He also has a bit of a laugh at the lack of thought many businesses currently give to the text on their website.
We thought we would help to spread the word a bit further: words not images.