The best creative people have big feet!

I was in New York just before Christmas and while wandering around Hell’s Kitchen Flea Market came across a stall selling great vintage adverts from the 1930s through to the 1980s.

Being a bit of a sucker for this sort of thing, I ended up buying quite a few of them. One of my favourites was this 1954 advert for Young and Rubicam.

The headline claims: “The best creative people have big feet!”

The copy goes on:

Look for the spark of genius in the eye.

Look for the head in the clouds.

Look for the mind that clicks with fresh new advertising idea.

BUT – if you want really great advertising that will sell a whale of a lot of goods and services, make sure all this creative equipment is supported by a pair of big feet… firmly planted on the ground.

A timely reminder at the start of 2013 to make sure that any creativity that goes into producing your website, advertising and marketing materials is rooted in methods that actually get results.

Get in touch for a chat about selling a whale of a lot of goods and services!


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