Helping fintech start-up Juni launch its new credit card.

 
 

Client Juni

What We Did Email copywriting & blog post writing

Sector Financial copywriting

​​Juni’s financial services companion product is aimed squarely at affiliate marketers, media buyers and e-commerce entrepreneurs. For the launch of its first credit card, we wrote copy to drive sign-ups from that target audience.

While paying close attention to the legal and regulatory constraints of financial services copywriting, we wrote compelling email copy and blog posts that instilled Juni’s brand voice.

We created a suite of content for Juni to announce and promote its exciting new credit offering in various formats. This included blog posts, emails to existing customers and emails to Juni’s affiliate network, as well as thought leadership articles for guest blogging opportunities. Some of our messaging was also repurposed by Juni as social media content.

 

By writing directly to the target audience and using informal and — in some places — even irreverent language, we showcased Juni’s role as a problem-solving innovator and disruptor in a traditional marketplace.

 

A taste of what we wrote

You have to spend to succeed in online marketing. No spend, no sales. When you’re spending big on your credit card, we think you should be rewarded for that. The Juni credit card gives you 1% cashback on all your card spend. That not only adds up to a nice little perk over a year’s spend; it also gives your ROAS a 1% boost 30 days after the end of each month.

Talk to us about your copywriting project.

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