How to write blog posts Google will love

Are you slogging away on your business blog but not getting the increase in traffic you were hoping for? Here are a few pointers to help you write content that will improve your Google ranking.

Write blog posts that real people love

That’s the first step. It’s far easier to improve your Google ranking if readers love your blog posts. Continue reading

10 ways to make more money from your email marketing

Does your organisation send out marketing emails? Perhaps you regularly contact a large database of email subscribers, or maybe you just send one-off emails that you hadn’t even thought of as being a form of marketing.

Here are 10 copywriting tips to ensure that you get the maximum return on your investment each time you put finger to keyboard.

1. Focus on benefits

You’re demanding people take time from their busy day to read your email, so make it worth their while. Write with a strong emphasis on what’s in it for them (both to read your email and to buy whatever you’re selling). Continue reading