Simplifying complex messaging for powerful AI tool eamli

Client Whitespace

What We Did Website copywriting

Sector SaaS copywriting

Showcasing the benefits of this decision-making software in a way that makes sense to potential buyers.

Tech company Whitespace specialises in product and service development. One such product is its AI decision-making too eamli.

With the platform already in use by clients including the Ministry of Defence, the team behind eamli was keen to showcase its benefits to a wider audience.

We were tasked with striking a balance between the complexity of the software’s almost infinite potential with the need to distil the proposition and eamli’s key benefits.

 

Central to this process was making it clear to potential customers that eamli is designed to accelerate, enhance and validate human decision-making, not replace it.

On the strength of this project, we worked with Whitespace to revamp marketing materials for its other products and services.

 

A taste of what we wrote

Fund or cut? Buy or lease? 15% or 50%? Your sustainability targets, employee engagement figures, compliance levels, resource management, any quantifiable decision can be optimised.

If you’ve got a target that can be measured with a number, eamli will find the best way of optimising your next moves.

Talk to us about your copywriting project.

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