Bringing Gaston Savina’s incredible dishes to life on the page.
Client Gaston Savina
What We Did Brand story, brochure copywriting
Sector Food and drink copywriting
Refreshing the narrative for the MasterChef: The Professionals contestant.
Gaston Savina honed his culinary skills in the kitchens of Michelin-starred chefs in his native France, before moving to restaurants in London and eventually starting his own business as a private chef.
Ahead of his starring role in MasterChef: The Professionals, Gaston wanted to overhaul his marketing copy and press kit to find a better way of telling his story following an increase in media interest.
We wrote fresh, crisp copy to capture Gaston’s approach to cuisine. MasterChef viewers who witnessed his pie'scargot or choux-ken will appreciate his innovative twists on traditional dishes.
This philosophy came to the fore in Gaston’s new marketing copy. We showcased the role of heritage and nostalgia within his cooking, while also exploring the creativity, invention and emotion that Gaston always brings to the table.
A taste of what we wrote
Unpretentious but unparalleled.
Simple, impactful dishes that blend nostalgia and innovation.
Whether at a dinner party, restaurant or brand event, Gaston’s approach is to create shared culinary experiences rich in emotions and flavours.
