Guiding Power NI customers through the energy transition with high-impact content marketing.

 
 

Client Power NI

What We Did Content marketing

Sector Energy utilities copywriting

Sharing thought leadership and energy expertise in a series of articles written for Northern Ireland's leading electricity supplier.

Power NI supplies electricity to more than 500,000 homes in Northern Ireland. As the energy industry evolves rapidly, it wanted to showcase its know-how in key industry topics more effectively and utilise those insights to convert organic search engine traffic into new customers.

Digital marketing agency Codefixer devised an SEO content marketing strategy that would drive traffic to Power NI’s website — but also deliver real value to consumers once they arrived on the site.

We were tasked with writing the Power NI Energy Guides — a set of more than 25 comprehensive, informative and educational articles that guide current and future Power NI customers through every aspect of the energy transition.

The energy guides cover everything from electric vehicles and energy efficiency to heat pumps and solar panels. We also wrote helpful articles to advise customers on topics such as moving home and what to do during a power cut.

 

The content we wrote increased clicks to Power NI's website by more than 700% in just eight months. The energy guides are frequently displayed as Featured Snippets at the top of the Google search results for key target keywords. This has boosted brand awareness, bolstered Power NI's thought leadership credentials and driven the commercial outcomes it wanted to achieve.

In recognition of these results, the project has been shortlisted for Best Use of Content Marketing in the UK Search Awards.

 

A taste of what we wrote

Northern Ireland’s climate and landscape make it perfectly suited to creating wind energy. We’ve got plenty of hilly and mountainous rural locations that are ideal for wind farms. Coupled with the regular — but not overpowering — flow of wind from the Atlantic Ocean, that gives Northern Ireland one of the best wind energy resources in Europe.

Ready to start reducing your carbon footprint? Take the first steps today by going green with Power NI. We'll source the equivalent of 100% of the energy you use from renewable sources. Choosing green energy cuts your use of fossil fuels, lowers emissions from your household and reduces your carbon footprint.

Talk to us about your copywriting project.

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