Breaking down the benefits of innovative new industrial machinery.


 
 

Client RKX - Rock Extraction

What We Did Website copywriting

Sector Industrial copywriting

Design Icon Creative

Compelling industrial copywriting to showcase the RKX-Volt 100k.

Manufacturing startup RKX needed website copy to explain the benefits of its incredibly powerful, electrically-driven breaking machinery to prospective clients in the quarry, mining and construction industries.

We worked with the RKX team to craft copy that guides the reader through a piece of new technology, drawing favourable comparisons with the established alternatives and underlining the many selling points that would encourage customers to invest in this ‘CapEx no-brainer’.

 

Our writing packs the same power as the RKX-Volt 100k, helping to convey the impact of the equipment on the materials its breaking and on the bottom-line of the businesses deploying it.

The RKX website is now equipped with messaging that cuts through.

 

A taste of what we wrote

Nothing comes close to the destructive power of our innovative electrically-driven breaker RKX-Volt 100k.

It accelerates into and out of the hardest materials with massive and immediate power that no mechanical or hydraulic drill or hammer can match. Every hit is equivalent to 17-20g of commercial explosives and the cost-per-tonne of extracted materials is competitive. Yet it weighs just 3 tonnes and operates off a maximum 20-tonne carrier, giving you far greater flexibility and efficiency in your operations.

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