Does your organisation send out marketing emails? Perhaps you regularly contact a large database of email subscribers, or maybe you just send one-off emails that you hadn’t even thought of as being a form of marketing.
Here are 10 copywriting tips to ensure that you get the maximum return on your investment each time you put finger to keyboard.
1. Focus on benefits
You’re demanding people take time from their busy day to read your email, so make it worth their while. Write with a strong emphasis on what’s in it for them (both to read your email and to buy whatever you’re selling). Continue reading →