Four Northern Ireland copywriting mistakes

We’re celebrating a few distinctly Northern Irish copywriting mistakes. Most of them happen when regional dialect or accent creep into the written word.

It’s a bit of fun more than anything, but it’s still probably worth a look to make sure none of these appear on your website or in your company brochure!

1. Where and were
This crops up on almost a daily basis. It’s an accent thing caused by the Northern Irish voice in your head!

Where and were are regularly muddled when NI folk put finger to keyboard, resulting in people who don’t have a clue were they where going when they started the sentence. Continue reading

Give some Valentine’s Day love to your web content

Since it is Valentine’s Day, Voz has decided to give you some encouragement to rekindle the flame with your website copy. Here are a few vaguely romantic tips…

Have some alone time
That’s right: just you and your web content. Sit down for a heart-to-heart and make sure your relationship is still as strong as you thought. Are you still pulling together in the same direction in joyous union or has one of you moved on? Don’t go breaking things off just yet though. Your web content can change – it can be what you want it to be. Continue reading

Merry Christmas from Voz Media

Voz would like to wish all our clients and friends a very Merry Christmas and a prosperous New Year.

We have seen Voz develop rapidly in 2010, including our move to Northern Ireland. We are anticipating an even better 2011 and hope you are all excited about your prospects for the year ahead too.

Our 2011 will start with some very exciting news at the very outset, so watch this space for more information on that.

Why there is no such thing as an SEO copywriter

SEO copywriting: it’s a curious profession.

As far as I’m concerned, being able to write search engine optimised copy is no different from being able to adapt the style, tone and content of your writing to meet any number of other uses. It is akin to dismissing a journalist as a tabloid hack.

If you’ve ever attempted to write in tabloid pop-speak and do it well, you will know that it can be every bit as challenging as wordier broadsheet copy. You will also be aware that any journalist worth their salt could turn their hand to either style as required. Continue reading